LeBron to Sign with PepsiCo. After 18 Years with Coca-Cola

LeBron James is set to leave the Coca-Cola Brand to sign a new endorsement deal with PepsiCo. after 18 years with the former soda company known for popular drinks such as: Sprite, Coke, Fanta & more. LeBron will promote the Mountain Dew brand for PepsiCo. much like he promoted Sprite during his tenure with Coke, which he grossed $50 Mil a year from. James signed with the Coca-Cola brand before his rookie season in ‘03, which ended in 2020. Coke was the former official beverage of the NBA from 1994-2015 when the NBA decided to go the Pepsi route.